Buy Book Commercial Research Topics. ECU. 2002

Book Commercial research topics. Francisco José More Ruiz. Professor of market research marketing. University of Alicante. Editorial University Club. Gamma Printing Year 2002. With 362 pages.
Book that explains the fundamental aspects of commercial research, as well as the process of research, data collection, descriptive research, etc.
Binding in soft cover, semi rigid cardboard plasticized editorial. It is underlined and with marginal notes. It has several rubbing on the edges of the lids and on the spine. The corners of the covers are bent, due to their use. It has traces of heat at the ends of the first pages, because when it was lined with plastic, the glue of heat degraded over time, and the mark stayed in the corners.